Instagram Video Length: A Guide for Posts, Stories, and Reels

Understanding the appropriate video length for your Instagram posts is a powerful tool for promoting your business, marketing your products, and increasing sales. In this article, you will gain the knowledge to effectively expand your business through the strategic use of video length.

How Long Can Instagram Videos Be?

Videos available on the Instagram feed could be around 60 minutes long; this is the maximum limit for a video. It is not fruitful to post a 1-hour video on your Instagram feed, but it should be understandable that different length of the video depends on the user’s need. The founder of Instagram, Adam Mosseri, said in his interview that a 90-second video does not contain enough information. So, the Instagram reel should be longer than 90 seconds to attain the ideal length.

Instagram Story Video Length Limit

Instagram users are familiar with the story posting on their accounts; it is a vertical video that appears on the full screen; you can share a video on your profile that appears at the top and will disappear after 24 hours. According to the statistics, 70% of Instagram users watch stories on different profiles daily. The maximum length for the story in the past was only 15 seconds; posting a video longer than that will split the video, which appears as a separate story. After certain modifications, Instagram allows you to post 60-second videos on Instagram stories.

Instagram Reels and Best Video Length For it

There are many social media applications on which you can post different reels. Instagram now has this feature: you can post vertical videos on your feed as reels. Reels have a particular icon on the top right corner. Ninety seconds is the best video length for Instagram reels. You can make reels from the Instagram reel section or post a prerecorded video from your camera roll. The aspect ratio is around 9:16, and the ideal Instagram reel size is 1080 pixels x 1920 pixels. You can show your creativity and ideas in your reels.

Is There an Instagram Live Time Limit?

The application’s unique characteristic is that you can share live content on IGTV. Previously, the limit for sharing an Instagram live video was just 15 minutes. Recent updates have enabled you to go live for up to 4 hours. Only a chunk of video can be uploaded to your profile, and it will disappear after 30 days. So people can watch the video after the stream ends.

Video Length for Ads in an Instagram Video

Instagram is a platform where people can advertise the content for marketing purposes. Advertisements appear on the reels, stories, and user feeds organically. The length of the ads differs in reels and the feed video; it usually occurs just for 15 seconds because people generally skip the advertisement. The target audience will get exhausted from the ad, which will take longer than expected. Story ads are unlike Instagram stories that will disappear after 24 hours; they will appear in the stories as long as the campaign runs. Fifteen to thirty seconds is the length of the Instagram video. The maximum length for the Instagram ad is about 120 seconds.

If My Video Exceeds the Limit, What Do I Do?

Instagram has certain limits regarding posting different-length videos on your profile. If you have a video in your camera roll that is longer than the limit, there are certain solutions to your problem.

You can use different video trimmers available online to trim your video according to your needs, and then you can post that video in your feed.
There are options available, like editing the videos. Video editors have clipping tools that can adjust the length of the video.
Instagram allows you to post ten pictures and videos in a video carousel. You can split your video or post into smaller chunks or clips and post them on your feed.

Why Should I Post Instagram Videos

There are numerous advantages to posting Instagram videos, and it is the third-largest social media platform. If you are considering why you post Instagram videos, you should know that Instagram will help you build your brand image. It enables you to reach out to new audiences because there will be 1.5 billion active users of Instagram in 2025. So, posting on Instagram will be highly beneficial for a person who wants to build a brand image for his product.

Tips to Enhance Your Content on Instagram

Instagram feeds and stories require unique ideas and creativity. It sets your posts apart and engages your audience, so always strive to create unique and compelling content.

Always try to create content that will attract your target audience.
Use different transitions and effects to attract people.
Always write interesting captions that will make content more engaging.
You can get the most out of your posts by following trends.
Always tries to prefer quality over quantity of content.

Why Choose BSUME for All Your Video Needs

Using BSUME will solve all your problems when posting Instagram posts. We are enthusiastic about making our clients satisfied with our services. BSUME will help you download videos you can watch offline and make a difference. Instagram videos can be downloaded just by pasting the URL link in the window, and you will get a downloaded video.

Conclusion

Different video formats on Instagram require specific length preferences, determining how well content reaches and impacts viewers. The optimal length for ads and stories requires short videos, but reels and live videos provide users greater flexibility. Users who implement BSUME tools alongside best practices will boost content quality and brand visibility, which results in effective business growth.